About Me
I’ve spent most of my life immersed in marketing strategies and campaigns, starting with my teenage years where I helped my parents by creating marketing materials and promotions for their small restaurant. My experience and interest only grew as I worked my way up (and around) the ladder as a Media Planner, Research Analyst, Marketing Associate, Assistant Vice President & Product Manager, E-commerce/Digital Marketing Manager, and currently as a Marketing Consultant.
In my 20 years of experience in marketing, I’ve worked in roles that are both client side, being part of an in-house team, as well as being an extension of the team as an independent Marketing Consultant.
The range of products and services that I have worked on include both direct to consumer and business-to-business focused brands in fintech and travel + hospitality to retail apparel and media. Whereas the industries I’ve worked in have varied, the foundation of my work is built upon research, analysis, strategy and effective collaboration.
My digital marketing-focused skillset is broad, however, my expertise is deeply focused on and centered around driving conversions, retaining and engaging existing customers and finding incremental improvements through testing and optimization.